Bath, England
Studied computer science, cognitive science and entrepreneurship.
Lecturer, School of Computing Sciences.
Started a popular elective course: Programming on the Internet
Began building T¹⁰ and Trexy search engines. Licensed software to BTLookSmart and Lunde University (Sweden)
Developed a "Deep Net" metasearch engine that pivoted into a large-scale search advertising network. Eroded eventually by Google's anti-competitive practices and finally closed in 2012.
Built a social search engine based on patented technology for intersecting user search trails across one or more search engines.
Meaningful jewellery, linked with love.
Named after my two daughters. This family business is still growing into its second decade.
For start-ups and established businesses.
Helping teams with productive flow and delivering commercially valuable software.
One. Then done.
Flow for humans. One Step in NOW and the rest waiting, so attention stays on one thing. People and AI agents share the Track, with you in the driving seat. Switch Tracks without losing your place.
Mission control for harness work.
You give the order. 321 launches the work on a backend harness and keeps you in command: steer, pause, abort, complete. Your agents, your harness, your machine or server.
Keep payments moving.
For businesses that pay invoices. Turn incoming invoices, approvals, queries and payment updates into one clear payment timeline.
Six of your best.
A focused 2×3 page for the six links or actions that matter most - for you, your team, or your customers.
The few things software must never forget.
An AI agent can suggest. It cannot decide what people intended. Every IZ4 inherits the same foundation before anything else: humans first, do no harm, keep people in charge, be honest. Then the few things this software must never lose, whoever rewrites it.
Show people & AI what they can do on your site.
Official actions, verified by you. Surface booking, tracking, returns - ready for customers and their AI agents.
Find the work you love to do.
Work out what gives you energy, what drains you, and where you'd thrive next. Hiring? Turn a job spec into a role people would love to do.
It's all aboat who you know.
A cooperative British card game for two to ten-plus players, ages seven and up, in about twenty minutes. In development now, getting ready for Christmas.
Hard when we know. Soft when we don't.
Building a family of products around one question: how people keep the driving seat as AI does more of the work. iz4·you records what software is for, 123·do protects attention, 321·do takes the orders. Two talks on it in London in November.
Old friend, student, colleague or client?
Got an idea worth building?
Send me a note.
honeywillow.com
123·do
321·do
paydance.com
favsix.com
iz4·you
wh.ax
love2·do
gongoozled.games